Floating – a series of future fabric prints, designed by Hayley Joy, for Hayley Joy.

Floating – a series of future fabric prints, designed by Hayley Joy, for Hayley Joy.

I’m combining my passion for fashion, with my passion for print. Welcome to the beginning of my print journey. I hope you enjoy the evolution of my next venture of developing exclusive fabric prints, for my in store, and online Hayley Joy collections.

Original Hibiscus fkower

Hibiscus flower, my inspiration for the print series called Floating.

For as long as I can remember, I’ve had a dream to design my own fashion fabric prints. For the last five years I’ve been privileged to have a wonderful partner in China, who allowed me the freedom to design my own fabric collections. The only drawback was that I had to use existing prints, that I could tweak colours and layouts of, in order to allow me to order smaller quantities, rather than the usual 1000 metres per colour, per print.

Masked Hibiscus flower

Edited Hibiscus flower providing the inspiration for the ‘Floating’ series of fabric prints.

2017 is the year that’s going to allow me the opportunity to design and print my own exclusive designs, in any quantity I desire.

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Now we’re  really ‘Floating’

I’m taking my love for flowers, and my new found passion for editing photos with a variety of mind blowing apps, and I’m creating a series of prints, that will  become future fabrics, exclusively for my Hayley Joy Collections.

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Striped Petals

This first series is called FLOATING. The original photo is a Hibiscus flower taken in my garden with my iPhone.

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Pretty Petals

❤️ Hayley

 

 

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‘Floating Petals’