Dreaming, designing and delivering.

Dreaming, designing and delivering.

I’ve dreamt for forever about filling my retail store Hayley Joy, and my online store hayleyjoy.com with fabric prints, that have beautiful vertical ob art lines, that would draw the eye down, creating dramatic skimming illusions. As a Plus size Fashion designer, and a Plus size woman myself, those are the lines that make perfect sense for Plus size styles.

Cerise and a Black Raindrops, Miracle Shape top.

Nobody ever listened and it was always one of my great frustrations…until I took genuine control of my entire process, and started designing my own fabric prints. Now I’m buried in the most incredible design journey, and I have to remember to enter the real world occasionally. My whole way of designing and planning has shifted, and I love that with access to all the incredible technology that we’re surrounded by, I can realise my need, want and passion.

Cerise and Black Raindrops fabric designed and printed by Hayley Joy.

Being able to create a picture with different shapes, on an iPhone, and then take it on an editing journey through a bunch of smart apps, and come out with these results, really cements for me how privileged I am.

Random shapes manipulated into the Coral and Navy Raindrops print, designed and printed exclusively for Hayley Joy.

I’ve completed a collection of fabrics called Abstract Raindrops whereby I created these long ob art line illusions in all the colours that you my wonderful clients have asked for. From pretty Pinks and Mints, to Corals and Navy, and finally to dramatic Cerise and Black, this collection is a very important one for me. Firstly because you have all reacted and responded with so much love for what I’m producing, and secondly because it proves that absolutely EVERYTHING is possible.

Abstract Raindrops print for Miracle Shape tops, designed and printed exclusively for Hayley Joy.

Always feel free to send me suggestions, you are all very, very much a part of this incredible journey.

You can email me at info@hayleyjoy.co.za

❤ Hayley