Miracle top

Hayley Joy Blog Print Journey

Not because I’m clever, but because I’m soooooo damn determined!

Being able to share this print journey with you, from a photo taken by me on my iPhone, to a complete garment, is indeed a very special moment.


Ordinary to Extraordinary.

This is a print journey that starts with an out of focus orange Gazania Daisy taken in my garden, and ends in a fabric print that I’m so incredibly proud of. I spent days figuring out a way to get to the final result, and I do think that I went to the moon and back…probably unnecessarily…but it was sooooo worth the result, considering I don’t really know very much about fabric design. What I do know though, is that you don’t have to be clever, you just have to be determined!


Out of focus, Gazania daisy, about to embark on a very exciting editing journey.

So what to do with an out of focus photo? I’ve been incredibly lucky to be part of the iPhone Photography School, and have been introduced to so many amazing apps, that are available to us all via the App Store. As I was about to delete the photo, I changed my mind and converted the ‘bad photo’ to black and white. Violá, totally blown away, I loved that the sprinklings of pollen looked like glitter.


Converted to black and white, now I’m sparkling.

Whilst playing around in numerous apps I tried a mosaic effect, but I realised that it’s very in your face, so I carried on experimenting, and then happened upon a grunge filter which was perfect.


The journey to get to the mosaic print.

On my buying trips to Hong Kong, I used to see these kinds of prints, in these grunge colours, and I so yearned for somebody to import them into South Africa. I was just never able to get any of the importers to understand the need for these kinds of prints. Being able to design them myself, and print them, and then manufacture collections out of them, is down to pure determination.


Grunge print.

I’m passionate about Roses and could quite happily put them on every future print. I took a photo of a beautiful pink rose in my garden, and put it through the same grunge process.


Pink rose from my garden.

I then went on an editing journey that took a very long time, actually an insanely long time, because I’m such a perfectionist. I’ve come to realise though, that if I want perfection, I’m going to have to learn patience.


From B&W to Grunge…because anything is possible.

Placing the roses perfectly in the lines of the mosaic was a mammoth undertaking, but I taught myself how to do it and this Grunge Rose print is the result.


Dreamed by me, designed by me, printed by me…I love the sound of these words.

I’ve printed it in plain, and then I had some real fun with it in my numerous apps, and I came up with some fun prints by adding coloured hearts. Hearts and roses work really well for me, they make me happy.

Knowing that this process starts with a plain piece of white fabric, and in a couple of hours it’s printed fabric, and in another couple of hours, it’s a fabulous Plus size, Miracle shape top, makes me a very happy fabric designer, and an even happier fashion designer. I now have access to anything and everything I dream of, because if I dream it, I can now have it.


Grunge print, Miracle shape top designed by Hayley Joy


❤ Hayley

The endless possibilities of the Miracle Shape top.

I’m so proud of this incredibly rewarding shape. It allows me to accomodate all shapes and sizes, with the confidence that I need, to be able to convince my clients that I really do understand their needs.


Miracle Shape top with Daisy detail.

So what exactly are the needs of a Plus size women? They’re actually pretty simple if you understand the requirements of a Plus size shape. Being Plus size myself, qualifies me to REALLY understand the needs.

When I started out designing this shape, the first thing that I created was a basic shape that had shape. In my experience on the floor in the store, I came to understand that we don’t put weight on in our shoulders, and we have a waist, yes we really do!


Miracle Shape top in Multi coloured animal print.

I’ve taken this basic shape and interpreted many different styles onto it, and I love the response that they all get. This past Saturday in the store, really affirmed for me, how perfect this shape is for my market. I’ve built shape into the waist, and given the tummy, hips and behind the correct amount of swing, in order to flatter all shapes.

My reward for the commitment to attempting to accomodate all shapes and sizes is the gratitude received from all of you who wear this wonderful style.


Miracle Shape top Zig Zag multi floral angle top.

We have a variety of different styles of the Miracle Shape top in store, and online at www.hayleyjoy.com.  I’m sharing some of my favourites with you.

❤️ Hayley


My extra kilos are important…

I’m at such a wonderful place in my shaping journey, and it’s these Miracle top styles, that continuously inspire me to push the shape boundaries. My commitment is always, that all styles in Hayley Joy retail, and on the future Hayley Joy online store, must be able to be sized respectfully from a S – 7XL.

Winter Miracle shape top

Black and White stars, Miracle shape top.

I’m so excited to present these new Winter Miracle tops. The fit of this top is tooooo fabulous. It’s the perfect shape for all sizes, but my true inspiration is how it fits and flatters Plus sizes. I think it’s the heavier weight fabric that gives it such wonderful body. It’s got a distinct shape in the waist, and even with my extra kilos that I’m carrying, I still feel really, really good in it.


Winter Miracle shape top

Denim Paisley Miracle shape top with leather detail.

This extra kilo thing seems to be a a ‘trend’ ? and in discussions in the store about this very topic, we unanimously agreed, that my extra kilos are very important, because they keep me focused on designing flattering styles for your extra kilos.
??❤️ Hayley

Why I need your measurements.

I have had so many enquiries about how to purchase from Hayley Joy, if you live out of town. As long as you are open to things being done a little differently, then buying from HJ will be seamless. Here’s the explanation of the process I am using, with great success.

As the designer of the HJ collection, I have started from scratch, and developed my own 6 unique shapes, based on true body measurements, starting from size Small up to 7XL. I have engineered each style to accommodate your various body issues, and because of this, I cannot equate the HJ measurements to any other brands measurements. I have come up with a very simple way, to make sure that when you get your clothes, they fit you perfectly, and we don’t have to go through the trauma and expense of posting backwards and forwards. All I need from you, are your BUST, WAIST and HIP measurements. I will work out your size in the basic shapes, and from there you order, for now via email, whatsapp, Facebook or Facebook private message (We are in the process of setting up an online store). I am using this method all over the world, and it is working perfectly.

I have removed sizes from the labels and replaced them with colours and shapes, so as an example, if you are a 2XL, then your label will be a Pink Heart. The new labeling system was borne out of necessity, too many clients were asking us to cut out the labels, because hey couldn’t bear family to see what size they were having to buy. It just sounds so much nicer to say you are an Emerald triangle, rather than a 5XL. The response has been phenomenal, and I am overwhelmed by the gratitude from clients.

Please feel free to email me, private message me, or whatsapp me, if you need any more info. I’m looking soooooo forward to changing more lives, through this incredible range of clothing, that makes me so proud.

Xxx Hayley


072 784 4587