Real Fashion For Real Women In The Real World.

Hayley Joy is a size inclusive fashion boutique, which specialises in designing and producing Odd and Plus Size clothing, for women of all shapes. We use a revolutionary sizing system, unique to our brand, that is equivalent to (the traditional) generous small all the way up to 7XL. We’re a walk-in boutique in Dunkeld West, Johannesburg and we also offer our Plus Size collections on our online store. Our extensive collection of Plus Size styles, includes Plus Size pants, skirts, tops, camisoles, jackets, leggings, leisurewear, activewear, maternity wear, dresses and evening wear.

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Hayley’s Fashion Corner

How a pandemic helped me unstick my stuck!

I knew from the age of 16, that as much as I needed to make a living, I also really wanted to make a difference. I left school, enrolled in a 3 year Fashion Design and Management technology course at Wits Technikon and at 21, I started my own business, making Size Inclusive fashion. It’s […]

Dreaming, designing and delivering.

I’ve dreamt for forever about filling my retail store Hayley Joy, and my online store hayleyjoy.com with fabric prints, that have beautiful vertical ob art lines, that would draw the eye down, creating dramatic skimming illusions. As a Plus size Fashion designer, and a Plus size woman myself, those are the lines that make perfect […]

Now you can challenge me, as I climb out of my dark colour, comfort zone.

In the 10 years that I’ve been operating Hayley Joy retail, there is nothing that I’ve dreaded hearing more, than the words, “My daughter is getting married, and I need something in Champagne colours”. Those shades are never forgiving for Plus sizes, and because I work primarily in stretch fabrics, I really struggle to perform […]