Hayley's Blog

Debunking the theory!

Debunking the Theory! “Sorry my dear, you can’t make a living and a difference at the same time” – my career guidance teacher, to me, at 16 years old 🙄 I wish she could be reading this beautiful affirmation from Claire. Making women of size and shape feel honoured, has been my primary focus for the […]

How a pandemic helped me unstick my stuck!

How a pandemic helped me unstick my stuck!

How a pandemic helped me unstick my stuck! I knew from the age of 16, that as much as I needed to make a living, I also really wanted to make a difference. I left school, enrolled in a 3 year Fashion Design and Management technology course at Wits Technikon and at 21, I started […]

Dreaming, designing and delivering.

I’ve dreamt for forever about filling my retail store Hayley Joy, and my online store hayleyjoy.com with fabric prints, that have beautiful vertical ob art lines, that would draw the eye down, creating dramatic skimming illusions. As a Plus size Fashion designer, and a Plus size woman myself, those are the lines that make perfect […]

Now you can challenge me, as I climb out of my dark colour, comfort zone.

In the 10 years that I’ve been operating Hayley Joy retail, there is nothing that I’ve dreaded hearing more, than the words, “My daughter is getting married, and I need something in Champagne colours”. Those shades are never forgiving for Plus sizes, and because I work primarily in stretch fabrics, I really struggle to perform […]

I dreamed it, I designed it, and now you can wear it.

I created a Plus size collection, from a simple photo that I took of a Double Delight Rose. One the highlights of my fabric design journey has been learning how to manipulate my iPhone photos into prints that are purposefully designed with Plus size shapes in mind. Having been frustrated for so long at the […]

When you dream about something for so long, and it comes true…that feeling!

When you dream about something for so long, and it comes true…that feeling!

Being able to design exclusive fabric prints for my Hayley Joy ladies clothing collections is a true dream come true, but the bigger dream is now starting to become a reality, and that’s the dream of being able to take a photo with a specific end goal in mind. The end goal in this case […]

Not because I’m clever, but because I’m soooooo damn determined!

Being able to share this print journey with you, from a photo taken by me on my iPhone, to a complete garment, is indeed a very special moment. This is a print journey that starts with an out of focus orange Gazania Daisy taken in my garden, and ends in a fabric print that I’m […]

My year of juxtapositions…so far.

My year of juxtapositions…so far.

In conversation with a very dear client this week, she told me that I absolutely have to share my experiences so far in 2017, because there are so many people going through so much, and sometimes it takes somebody else’s experiences to put your own into perspective…so here goes…whew, and it’s only the middle of […]

Plain white fabric at 9am, print at 11am, Hayley Joy original at 1pm…dreams coming true.

I often used to joke that if I had my life over, I would have chosen fabric design rather than dress design, because my frustration in my line of work, has always been my inability to buy prints that I can see so clearly in my head. Being a Plus size myself, and designing for […]

Celebrating a life, rather than mourning a death.

On the 10th of February 2017 my 88 year old Dad passed away. It was not a life to be mourned, because that’s not what he would have wanted. So how do I honour the man, who was so proud of my commitment to making a difference in the lives of Plus size women, and […]

I’m taking full advantage of the incredibly smart world we live in.

A year ago I entered the world of online studying, and it proved to be life changing on so many levels. This week I entered that world again, and into day three I’m reflecting on how much my life has changed in a year.   I chose to do an Online Digital Marketing course with […]

I figured out my passion, which led me to my purpose.

I deal with weight issues in every aspect of my life, I am overweight and I design and produce clothes for overweight women. There I have said it, and I didn’t cringe. It is what it is! So when I get asked this question ‘do you not get grossed out making clothes for fat women’…quoted […]

I’m in awe of the smart world we live in.

  I’m of that age where the simplest, smallest thing makes me stop and reflect on the amazing world we live in. I subscribe to many different business and fashion publications, and over the last couple of days all I’ve read about is doom and gloom in the retail sector. I agree that fashion retail […]

To expand or not to expand (pardon the pun)

  I get asked this question all the time…please open a shop in Pretoria, please open on the East Rand, West Rand, please open in Durban, Cape Town, P.E., Bloem, please open in London, Sydney, Germany, New York etc. etc. I get emails requesting agencies, and so it goes on. I’m going to attempt to explain […]

Welcome to my Shape Evolution, it’s all about a Shape, not a Size.

EMPOWERING WOMEN OF ALL SIZES. In a bold move, I opted to remove all the sizes from the labels in my garments, and replace them with shapes.   After many years on the shop floor at Hayley Joy, I felt that it was time for me to lead the way in eliminating body shaming, with […]

Determination and Perseverance.

I’ve never been more determined than I was, to make it out of 2016 with my confidence and my determination intact, and I’ve never wanted to persevere as much as I do in 2017. 2016 was a challenging year but I didn’t allow it to take me down. I went back at it hard and focused […]

Reflecting and Projecting

2016 was a year of learning for me. In my 52nd year I went back to school for the first time in 35 years. I chose to do an online digital marketing course with Getsmarter…yes me…the once VERY technologically challenged girl! I ran my business and I studied for 10 very intense weeks, and I […]

I’ve discovered that there is a difference between being lucky, and being blessed with luck.

I get really, really irritated when people tell me how lucky I am to have my own business, be my own boss, have my own choices blah, blah, blah. I’ve decided to become ‘unirritated’ and choose to accept that I’m incredibly blessed with luck. Blessed to do what I love, blessed to make a difference, and especially […]

A jacket in a packet.

My Plus size fashion journey is about to take on a whole new direction. I don’t believe in coincidences, but I most definitely believe in destiny. Signing up to do a random photography course five months ago has set me on a life changing path with destiny, that is going to explode on so many […]

Floating – a series of future fabric prints, designed by Hayley Joy, for Hayley Joy.

I’m combining my passion for fashion, with my passion for print. Welcome to the beginning of my print journey. I hope you enjoy the evolution of my next venture of developing exclusive fabric prints, for my in store, and online Hayley Joy collections. For as long as I can remember, I’ve had a dream to […]

The endless possibilities of the Miracle Shape top.

I’m so proud of this incredibly rewarding shape. It allows me to accomodate all shapes and sizes, with the confidence that I need, to be able to convince my clients that I really do understand their needs. So what exactly are the needs of a Plus size women? They’re actually pretty simple if you understand […]

This should sooooo not be happening!

It’s emails like this that make me so incredibly sad. I can only imagine the desperation, and then the guts to actually write and send this email. I still cannot believe that no other stores get the need for respectfully designed Odd and Plus sizes. Surely I cannot be the only designer, with her own […]

Manufacturing privilege.

I am so privileged to have my own factory. Manufacturing my own collections, allows me so many freedoms to do things that I would never be able to do, if I was bound to outsourced production. I am able to respond to the needs in my retail store, as and when they occur. When I […]