Tag - Hayley Joy online

Pretty in Pink

After a marathon fabric shopping excursion, I stopped to get some water, and there was a bunch of pink roses at the door of the shop.

There they were in an ugly bucket, on an ugly stand, in a dull concrete environment. I stood staring at them, thinking about how even in a really bland setting, a pretty bunch of pink roses, will always be pretty.

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Pretty Pink Roses

I suppose this philosophy can be applied to so many areas of our lives. Pretty is pretty, no matter the circumstances, and it’s up to us to take the time to smell the roses, and see the beauty.

In my line of work, I spend as much time selling Plus size fashion, as I do convincing my clients to see the good in themselves. A pretty heart is just as important as a pretty face, in actual fact I’d go so far as to say, that to have a pretty heart is so much more important than having just a pretty face. Body image is a very sensitive issue and that’s why I always design with the intention to make my clients feel amazing about themselves.

Spending the day in an outfit that gets loads of compliments, will automatically make you feel pretty.

I hope my photo (taken by me on my iPhone, and edited by me with my knowledge gained in an online iPhone photography course run by Emil Parkalis), brings some prettiness into your life.

❤️ Hayley

A commitment to all Shapes and Sizes.

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Veronica, my true inspiration.

Being able to dress any size, and any shape, in my Plus size collections, is the highlight of my design career. When I opened Hayley Joy, I was determined to create an environment, where every woman felt welcome and respected.

My brief to Hayley Joy production was that every style I designed and put into production, had to be able to be sized from a Small to a 7XL, so when we worked on the new Miracle Swing camisole, I held my thumbs that it would look amazing on all sizes.

This photo of Veronica who is one of my oldest and dearest customers, proves that we are absolutely on the right track. I’m loving every minute of pushing the design boundaries for Plus sizes…NOTHING.IS.IMPOSSIBLE, and Veronica is the perfect example of that philosophy.
❤️ Hayley

 

New Season, New Shape, New Collection…it’s called Ethereal.

Exciting times in Hayley Joy production…we’ve been developing a new shape, the Hayley Joy Miracle Flare Top, to add to our Plus size Miracle top collection.

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A Top called Ethereal.

With this style, my brief to my production team was ‘Ethereal’, I wanted something floaty but flattering. The challenge is always to be able to size from a Small to a 7XL without losing the aesthetic. My commitment is that every style must be able to be produced in all sizes. I also wanted a different sleeve design, I wanted a beautiful floaty sleeve, that would look feminine, be flattering, and above all else, be cool.

Huge advantage to being the in-house model…I get to try all new samples on. I’ve tried it on, and it’s a winner. I loved the feel of this top and I know you’re going to love it.

❤️ Hayley

Plus size leggings that don’t roll down…and I know, you know, what I mean.

The Hayley Joy basic leggings are one of our true basics. They have been engineered to fit like true Plus size leggings should…into the waist, and with the correct shaping to prevent them from rolling down under the tummy, when you sit down and stand up.

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Black and White Paisley Leggings

I can hear you saying, “yes exactly”!
I’m often asked how I know what is required to design styles for true Plus size shapes, that genuinely fit and flatter. Well here’s the thing, I am a Plus size myself, so it makes sense that I should be a magician at designing for odd and Plus sizes. I have a design policy that I use for all new designs…I design, we sample, and I test drive them by wearing them for a couple of hours, in the factory, going about my normal job.

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Plain Black Leggings

I have a very basic checklist for new styles, the leggings one looked like this:
1. Sit perfectly in the waist.
2. MUST NOT ROLL DOWN when sitting and standing up. (This is all in the back crutch design, which I take into account, because it cannot be the same as it is for normal sizes.)
3. Added bonus would be, if the leggings kept their shape all day and didn’t make knees. (Not always achievable, but I try my best to check the quality of the stretch before they go into production.)
4. Make sure that the non-curl elastic does its job and doesn’t twist, and that the elastic is loose enough that it doesn’t dig into the waist, especially if they’re being worn for exercise purposes.

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Funky Leopard Leggings

I can absolutely vouch for the HJ leggings. I wear them for Pilates and never have to adjust them. I wear them to work in with long funky tops, and I wear them smart/casual as well.
I love the comfort factor, and it’s soooooo important for me to go through a day, in a garment that doesn’t make me feel like I want to rip it off at lunchtime.

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Black and White Spot Leggings

The basic Black leggings are a great basic, but I do love the printed ones, as they provide great cover on my, not so perfect legs.

❤️ H

To shop now at Hayley Joy online, click here

A Plus size, unstructured jacket, for all occasions.

The Spring/Summer ’16 range of Miracle Wave jackets, are now available from Hayley Joy Online.
https://hayleyjoy.com

I love being able to share great Plus size designs with you…these Hayley Joy Miracle Wave jackets are my new favourite HJ style. I’m all about designing for comfort and the longer I wear HJ, the more spoilt I become.

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Hayley Joy Miracle Wave Jacket

This Miracle Wave jacket style came to be, after many conversations in HJ retail, about the need for a basic styled jacket, that could work for different occasions. So many of my Corporate clients struggle to find a basic black jacket that is long enough to cover their problem areas, as well as smart enough to fit in with the Corporate look. This style seems to be acceptable in most corporate environments.

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Hayley Joy Miracle Wave Jacket

Semi-casual occasion wear is another gap in Plus size clothing. It’s really difficult to find a smart/casual jacket in all sizes. There are lots and lots of ‘one size fits all’ options available, but I’m afraid they don’t go anywhere near me, and I get really despondent trawling the shops. I put myself through this every so often, as part of my market research. I walk in the shoes of my clients, and that gives me perfect indications of what I need to be designing. The advantage of this style is that you can keep it simple, or dress it up with scarves, jewellery or a sparkly camisole.

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Hayley Joy Miracle Wave Jacket

And last but not least, it is the most wonderful travel garment. It doesn’t crease so you can fold it up, keep it in your handbag, and when needed you just slip it on and it looks perfect.

I will be introducing them, through the season, in a variety of different fabrics and they are generously sized from small to 7XL.
❤️ Hayley

https://hayleyjoy.com/hayley-joy-miracle-wave-jacket

 

I dreamed a dream…oh how apt those words are for Hayley Joy today.

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Two years ago a seed was planted, to offer our Hayley Joy, Plus size collections, online. Today that dream is a reality and my excitement has no bounds, as I set out on this amazing path to offer real shapes to real women, wherever you are in the world. I have created true Plus size shapes, sized from a generous small to a very generous 7XL, to fit and flatter, no matter your size or your shape.

Welcome to Hayley Joy online and welcome to my Shape Evolution.
❤️ Hayley Joy Weinberg

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The perfect travel ensemble designed and manufactured by Hayley Joy.

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Lilac Spray Lace Jacket.

It’s amazing how much business has changed with our ever changing world. In the past I would change the store over to Winter at the end of March, and there wouldn’t be a piece of summer stock on the floor.

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Bon Bon Thick Strap Camisole. (Basics range)

Last year I had so many clients travelling during May, June and July, and we were all frustrated by the lack of summer stock available, so this year I kept a quarter of the store for summer stock and what a difference it’s made.

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Bon Bon Straight Leg Pants. (Basics range)

So many of you are travelling overseas for weddings, and need lightweight Plus size styles. This Pink Spray Lace jacket is perfect for traveling, and is very easy and light to pack, and the best part…it doesn’t crease.
I’ve paired it with black Bon Bon pants and a Bon Bon black thick strap camisole. The pants and cami are part of the HJ basics collection, and are the perfect travelling duo.
❤️ Hayley

My extra kilos are important…

I’m at such a wonderful place in my shaping journey, and it’s these Miracle top styles, that continuously inspire me to push the shape boundaries. My commitment is always, that all styles in Hayley Joy retail, and on the future Hayley Joy online store, must be able to be sized respectfully from a S – 7XL.

Winter Miracle shape top

Black and White stars, Miracle shape top.

I’m so excited to present these new Winter Miracle tops. The fit of this top is tooooo fabulous. It’s the perfect shape for all sizes, but my true inspiration is how it fits and flatters Plus sizes. I think it’s the heavier weight fabric that gives it such wonderful body. It’s got a distinct shape in the waist, and even with my extra kilos that I’m carrying, I still feel really, really good in it.

 

Winter Miracle shape top

Denim Paisley Miracle shape top with leather detail.

This extra kilo thing seems to be a a ‘trend’ ? and in discussions in the store about this very topic, we unanimously agreed, that my extra kilos are very important, because they keep me focused on designing flattering styles for your extra kilos.
??❤️ Hayley

Positivity in Negativity…

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I’m sharing this little rant of mine because it’s one of those stories that starts out as a negative, and turns into a huge positive.
I try my hardest to provide the best service I can, and yes I’m human, but I have as many checks in place as I can, to make sure that we don’t slip up, and if we do, they are minor slip-ups that won’t destroy a relationship with either a client or a supplier. So when I’m on the receiving end of really bad service, that is potentially damaging to my business and my reputation, I do tend to get a little angry, and worried about who I am entrusting my brand to.
 This was my question (quite a long one.)

‘Why am I teaching my courier company who are going to handle all my online deliveries, and my bank who are going to handle the payments, about customer service and communication?
’

Uncollected parcels…no communication for reasons.

Undelivered business credit card ordered end Feb, been sitting with relationship manager since first week of March.

Am I missing something here? I thought collecting parcels and delivering credit cards was the easiest part of both jobs!

So whilst sitting pondering a whole lot of things about these two situations, this pertinent quote popped into my head. And that is the positivity that came out of the rant. The bigger I dream for Hayley Joy, the bigger and better I am going to deliver. I want to prove, that it doesn’t matter how big we grow, my commitment to providing good service when I opened Hayley Joy retail 9 years ago, was and is, always going to be my number one priority. I have hand picked the right people in the right positions, and together we are going to make your online shopping experience, is as good as your physical experience is, when you shop at Hayley Joy retail.

Rant over…HJ feeling much calmer and wiser. ❤️

I won an online course and turned my life upside down for 10 weeks.

Done, dusted and submitted, a full Digital Marketing Strategy thanks to GetSmarter who I studied through and Heavy Chef who I won it through, and of course the best business coach in the world, Brent Spilkin from Growing Pains Business Coaching, who is the real reason this all came to be.

I pushed myself to new limits, I nearly threw the laptop out of the window, numerous times, but above all else, I learnt that it is never to late challenge and educate your mind. I chose the Online Digital Marketing course, because I handle all the social media for Hayley Joy and I knew that it was time to delve a bit deeper, and start really understanding all the aspects.

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I learnt how to create a website from scratch and how to optimise the various aspects,  I learnt how to read my analytics, with insight that has helped me make major tweaks across my  various platforms. I learnt how to delve much deeper into Facebook advertising, I learnt how to create an effective email campaign, I learnt all about cellphone marketing, and then in week 10, I took everything that I’d learnt over the past 9 weeks, and created a Digital Marketing Strategy from start to finish.

I’m both nervous and excited to see those results, and I’d like to believe that I gained enough knowledge in a field that I previously knew very little about.

And so life will gain some normality for a couple of weeks, until Hayley Joy online becomes a reality…soon.

❤️ Hayley